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New ways to save money on fragrance in the run up to Christmas

Here’s new advice on how to sniff out the best bargains on fragrances, as PerfumeDirect.com launches its best-ever discount and loyalty scheme to help consumers save even more on top brand perfumes and aftershaves. 

PerfumeDirect.com, which offers top name fragrances at discounted prices, has introduced new ways for consumers to save money on perfumes, aftershaves, and hair and beauty products when shopping on its site.

With its new loyalty scheme, customers can earn points worth up to £20 in one transaction to spend on its site – that could mean a free bottle of perfume or aftershave!


“With living costs rising, households are keenly searching ways to save money. We’ve seen the number of visits to our Clearance page double in the past two months and more searches for discounts on perfumes in Google. And with Christmas looming knowing how to sniff out a bargain on these popular gifting products could help to make Christmas budgets go much further,” says PerfumeDirect.com’s Head of Ecommerce, Jonny Webber.

“With money saving now a priority for most households, we knew we needed to find an additional way that we could help consumers still buy gifts or treat themselves to their favourite fragrances and so we’ve introduced our new VIPerfume Club.

“As result, customers are bagging themselves up to £20 off some of their favourite designer scents.

“With Christmas not that far away – you could earn enough points to bag yourself a free bottle of perfume just by buying presents for your friends and loved ones on the site.”

Jonny has these 6 top tips on ways to get the best deals on designer scents:


1. Bag yourself a freebie with the VIPerfume Club:

Earn points to redeem against your favourite perfumes and beauty products with Perfume Direct’s new VIPerfume Club. This programme not only rewards you when you buy (earn between 1 and 1.5 points for every £1 spent every time you shop) – you can also earn points for leaving reviews, sharing on social media, entering your birthday, signing up to SMS alerts, referring a friend and much more. In essence the more love you show, the more points you can earn, and 100 points will earn you £5 to spend on PerfumeDirect.com.

“For example, if someone spends £180 (on three products) here’s how it could break down:

  • Earn 1.25 per £1 spent = 225 points on £180 (and look out for double points days for even more points per purchase)
  • Make 3 purchases (across three transactions) and earn 75 points = 75 points for buying x3 products
  • Sign up for a VIP account = 40 points
  • Get Birthday Points = up to 150 points
  • Leave a review with a photo and video = 60 points
  • Follow Perfume Direct on Instagram and Twitter, and share on Facebook = 30 points
  • Sign up for SMS = 20 points


  • Refer A Friend – to give your friends £5 off their first order over £55 and get 100 points (worth £5) for each successful referral.


700 points = £35 to redeem against fragrance and beauty products.

In addition to earning points, members have the chance to earn Free shipping and get exclusive access to coupons, launches, promotions, giveaways, and more.”


2. Search for bargains via the app:

Many online retailers will offer you an extra saving if you download their app. PerfumeDirect.com is currently offering 10% off purchases using discount code APP10 – so you’ve already made a saving before you’ve even started.

“The PerfumeDirect.com app also has some secret functionality that can help you find the very best deals.

“Simply choose which category you want to search – for example ‘Best Sellers’ and then sort your selection by price low to high. Not only will you be served the cheapest products it will show you the percentage saving against the retail price. You can easily see the cost saving to make sure you have secured the best deal.”

 3. Bigger is better when it comes to value:

“If you’re shopping for a fragrance it’s always better to buy the biggest bottle that you can afford. A 100ml bottle will always give you a much better cost per wear than a 30ml bottle, for example.

“Don’t forget to check out whether purchasing a gift set could give you more added value than buying a perfume on its own. You might be able to get a body lotion or handbag sized bottle for just a couple of pounds more.

For example: You could buy a 30ml bottle of Thierry Mugler Alien Eau De Parfum for £64.99 or a gift set featuring a 30ml bottle of Thierry Mugler Alien Eau De Parfum with a 7ml perfumed brush and a pouch for just £66.99.


4. Don’t depend on duty free:

“In the past, the airport duty free shop would be the perfect place to stock up on a bargain holiday scent – but the days of duty free giving you the best deals are behind us. Recent research by PriceSpy discovered that 74% of items sold in duty free shops in Manchester, Birmingham and London Heathrow were cheaper from online retailers, with consumers being able to save up to 12% by shopping for perfume online compared to at UK airports. Do your research before you go on holiday to see how your favourite fragrance compares online to the price you will be paying at the airport to guarantee the best deals on that summer holiday scent.


For example:

Jimmy Choo Eau De Toilette Women’s Perfume Spray – 60ml

Manchester Airport Duty Free price – £42.60

Perfume Direct price – £38.99


Davidoff Cool Water Eau De Toilette Men’s Aftershave Spray – 125ml

Manchester Airport Duty Free price – £29.95

Perfume Direct price – £25.99


4, Search clearance sections:

“The clearance section is where you will find the best deals and right now there is an extra 10% off clearance products using code SS22. Brands will discontinue scents, remove certain sizes or packaging may change. The clearance section is therefore a great place to look for the best deals on your favourite scents. You might also find out of season gift sets in there – if you’re someone that starts their Christmas shopping six months early you might find some fantastic deals.

One of the best deals to be found in our clearance section is this Givenchy Pour Homme Eau De Toilette Men’s Aftershave Spray (100ml) – £47.99 (saving 31%). Or get 47% off Marc Jacobs Dot Eau de Parfum, now £98.99.  Save a further 10% using code SS22 at checkout.


5. Look out for vouchers and discount codes for even more savings:

“Sales and discount codes are available on many products, so it’s always worth keeping an eye out for these and buying when you find the deal code you want. Even out of key sale periods, savvy shoppers will probably be able to apply a code for an additional discount. Just make sure you have a good look around at what’s being offered. There are youth, student and Key Worker (Blue Light Card) discounts year round, and savings for bundles and seasonal promotions.”

For more information visit www.perfumedirect.com