About Tea Magazine
Following on from the success of the Margaret Thornby Guides to Tea Rooms of Britain, readers became Oliver Twist-esque and asked for MORE.
Margaret and the Whitehill Team got their heads together and pondered how to meet their readers wishes. Not wanting to make a huge initial outlay without being more certain of the market, they developed “Margaret Thornby’s Tea Room Society News”. This was a simple 12 page newsletter, going out quarterly to interested readers. Even with this small, low-key publication, real interest generated with tea merchants wanting to be interviewed and prizes being offered from those selling tea to tea paraphernalia.
And so it grew up and became “Margaret Thornby’s tea and tea room talk” or tea as it is more commonly known. This is the magazine you can read today – bigger and more comprehensive than the original newsletter yet maintaining its principles in terms of what avid tea people want to read about and see in a magazine about tea.
We now have an ever-growing readership, with circulation of around 3000-5000. tea is read and enjoyed at home, in tea rooms, in the tea trade … tea has no set readership in terms of age group; it is enjoyed by young and not so young alike. tea maintains its commitment to readers not to flood its pages with meaningless ads; we still have only one dedicated ads page and all ads are tea specific … tea continues to run quarterly competitions much prized by the readership … tea continues to give insights into the world of tea and tea rooms, from the stories behind your favourite tea rooms to the ‘mechanics’ of the tea trade. tea has 32 pages all about tea and all things tea-lated, and nothing else …
